Citizens Bank Concept

role: Creative Director
design: Scott Galbraith, Misook Ji
copy: Dion Warrick

This was an innovative concept for Citizens Bank to help bring their "Good Banking is Good Citizenship" idea to life in the digital space. The idea is that an excellent bank has excellent customer service and tools. We wanted to highlight that with a futuristic video consulting capability that allows customers to chat with banking experts, as well as be able to visually see whats being recommended – easing what could be a confusing process. In addition, rethinking their .com to be more friendly and intuitive and creating simple You Tube channels to house content and the ability to use google hang out for group sessions.