Enfamil NueroPro: Fueling a Lifetime of Wonder

role: Art Direction/Designer
copywriter: Ingrid Thompson

Enfamil was looking to launch their flagship product, NeuroPro with an even better formula. We wanted to find a way to reassure mom that she’s doing the very best for her baby by tapping into an emotional connection while supporting the product’s superior support for brain, body and immunity. We also wanted to bring in the brand’s mantra of “Fueling the Wonder” - what they call those moments of development for baby.

The campaign was centered around magical milestone moments being just the start setting them up for an entire lifetime of wonder to come. We created a story sparked by a baby’s first steps and how our advanced nutrition surround and support baby during this amazing time - brought it to life in :30s, :15s digital films and also in a campaign KV (key visual) to inform the rest of the campaign’s assets.